Project report
Light that becomes part of architecture
With the façade lighting of DAMAC Towers by Paramount, alurays, together with local importer Decolight LLC, realized a dynamic lighting staging for one of Dubai's most distinctive hotel and residential ensembles. The project, designed by KEO International Consultants, comprises four high-rise towers on a joint podium: Three towers accommodate high-quality residences, while the fourth accommodates the Paramount Hotel Dubai.
The design was based on the lighting concept of dpa lighting consultants. Inspired by the world of Paramount Studios, it combines Hollywood glamour with the modern skyline of Business Bay. For the facades, alurays developed and produced project-specific, digitally controllable LED special solutions. Color changes, dynamic running sequences and precise lighting accents give the towers a characteristic remote effect at night.
In addition to technical development and production, alurays, together with Decolight LLC, took over the supply and installation of lighting. The robust design, adapted to the local climate, combines durable technical quality with expressive architectural staging.
All project images
Gallery
