Project report
Light that becomes part of architecture
Perfect light for high-end fashion: Alurays illuminated Balenciaga in London
The renowned lighting company Alurays sets new standards in luxury retail lighting. For Balenciaga's exclusive flagship store in London's Sloane Street, the lighting specialist partly supplied the tailor-made, linear LED technology on the concreted shelves.
The architecture of the store impresses with its minimalist, industrial design in noble greyscales. To perfectly stage this progressive aesthetic, the sophisticated lighting lines of Alurays integrate seamlessly into the shelf systems. At the same time, the excellent colour reproduction of the installed LED systems guarantees that the high-quality designer goods are presented absolutely true to material and brilliantly.
With this project, Alurays once again demonstrates its expertise in creating sophisticated architectural visions in high-end retail through precise engineering performance and minimalist lighting design.
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