Project report
Light that becomes part of architecture
PROJEKTREFERENZ
Tailor-made shop lighting for Balenciaga in Milan
Balenciaga flagship store · Via Montenapoleone 23 · Milan
For the Balenciaga flagship store in Via Montenapoleone 23 in Milan, alurays developed, delivered and assembled a lighting solution tailored to the store concept. Opened in 2018, the store spans two levels, combining deliberately reduced industrial spaces with exclusive fashion and colored accents. The design concept was developed under Creative Director Demna Gvasalia in collaboration with Gonzalez Haase AAS.
The scope of performance of alurays included linear LED luminaires for the sales areas as well as large-format, suspended light ceilings. High-quality LED technology with very good color rendering and dynamically adjustable color temperature enables a precise adjustment of the light mood to product presentation, materials and room design. Construction, DALI control, programming and color calibration were also implemented project-specifically.
With the technically and creatively demanding special solution, alurays contributes decisively to the characteristic atmosphere of the Milan store and underlines its competence in the international luxury retail. The flagship store was opened on 14 December 2018.
Project participants
Performance: development, delivery and installation of shop lighting
Client: Balenciaga Retail Italia SRL
Opening: December 14, 2018
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